The Artist’s Guide to Selling Work (second edition) || Anabelle Ruston

I was very impressed a while back by the companion volumes to this, aimed at craftspeople. The same detail and rigour appear in this volume, which has been updated to take account of the growing importance of the internet and of social networking websites.

Published in association with the Fine Art Trade Guild, this is an authoritative and informative guide that has been written for the creative practitioner rather than the business specialist. There is plenty of basic information, such as the importance of record-keeping and ways in which to do it, as well as suggestions for ways in which you can market your work and how to set your prices. A series of case studies also includes a selection of sample agreements to cover a variety of situations.

The advice given is practical, understandable and above all reliable, making this an essential tool for anyone seeking to make an income from their work on anything other than the most casual basis.

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