There’s been a fairly steady stream of books on this subject over the years but, up to now, they’ve usually been written by or for (or both) the business professional. This one differs in the first instance by having as its author someone who is active in the field she writes about.
The second, and even more important, aspect is that this is aimed at those who are primarily creators rather than entrepreneurs. The presentation is bright, pithy and written in everyday language. There are no lengthy treatises on legal and commercial practice – although this is all covered. Rather, short paragraphs and breakout boxes sit alongside simple to-do lists. Although this is a complex subject, learning about it doesn’t need to be intimidating. If you were thinking of putting a toe in the water but were put off by the immense list of what you need to know and do, this is immediately reassuring the moment you open the pages.
Running a business isn’t a simple exercise, although you don’t have to start with a chain of shops and a host of staff. Maybe you just want to sell your own work from your home. Do that and a lot of the difficulties go away. You can deal with the problems of success when you have them. You do need, however, to know how to price, present and market your work and Fiona has plenty of advice that will help you avoid the pitfalls that entrap many a newcomer. Early failures can easily put you off, as well as being expensive, but follow the simple guides and you should be rewarded from the outset.
There is necessarily a lot of detail here and this is, at 256 pages, not a slim volume. However, the layout makes it easy to locate the sections you need. Following Fiona’s excellent advice is not difficult and can even be a pleasure.
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