Archive for category Publisher: Gita Joshi
This book is absolute gold dust. It’s not the first about the business side of art and I’m going to take on trust the legal side of things – Gita is an independent curator and art dealer and she runs the website thecuratorssalon.com. I think we can probably safely say that she has the experience to have these things covered.
What makes it unique is that it’s written from the point of view of experience. The writing style is approachable and advice includes such things as telling your story – put simply, who you are, what you do and why you do it. This is what gets people interested and gives you a personality. Corporate-speak won’t cut it here and Gita will show you how to get people interested in you as a person. Watch any reality TV show such as The Great British Bake Off – it’s the people you invest in, not the cakes.
There is also a wealth of practical advice, right down to the art fair checklist. I’ve exhibited at trade fairs and this is spot on. It’s not just the obvious things, like work, easels, a price list and so on, but details such as a notebook for contacts, a cash float and what might be the most important thing of all – something to sit on. I also liked the do’s and don’ts – do talk to everyone, don’t drink too much on the opening night!
This is a privately published book and there are areas where it could maybe do with a bit of a polish, but you won’t mind that because the information comes from an insider whose experience you’ll share and whose wisdom you’ll want to learn from. If you’re in any way serious about promoting your art professionally, it’s the book you need. I know, I have the word for it: sympathetic.
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